Rachel Gilley is Managing Director of Clarity, global marketing and PR experts. Prior to this, she has 20 years experience in brand communications, working with tech clients from start ups and scale ups to enterprise brands.
In this episode, we welcome Rachel Gilley to discuss how to create and implement your PR and Marketing strategy, budgeting and cost allocation, and measuring performance and ROI. Specifically, we covered:
- The tools and frameworks in creating your strategy
- The Brand Playbook
- Creating the messaging framework
- Communicating the plan to internal and external stakeholders
- The Golden Nugget of information
- The shift of marketing from the physical to digital work