Owen Richards is the founder & CEO of Air Marketing, the UK's leading outsourced business development agency specialising in outsourced SDR, B2B telemarketing and lead generation.

When Unicorns Fly | Episode 14
Should you be considering outsourced SDRs?

In this episode we welcomed Owen Richards to discuss the benefits and costs of integrating outsourced sales development representatives (SDRs) into your team. We specifically went into detail on what to expect from an SDR, how to stay involved in the process and tracking your sales metrics. Key topics covered:

  • Expectations for outsourced sales development representatives (SDRs)

  • Benefits and costs of outsourcing this function

  • Tracking your key sales metrics

  • A journey through onboarding and the ongoing relationship between founder & agency